Not All Wheat Breads Are Created Equal

The food industry loves and profits from misleading consumers. They are always using new gimmicks to deceive shoppers. The current food trend is moving towards a healthy direction... that's great! The downside is that the food industry is using this to their advantage. Don't be deceived! Not everything that seems healthy is healthy. One of the most confusing and misleading foods out there is one we eat in America on a daily basis... bread. We love our bread! We love it so much, that it has become a problem with weight control and many internal health issues. So, we've wised up and disciplined ourselves; cut out white bread products and stick with whole wheat. Our other downfall? We are too trusting with what the marketers tell us.

Deception: Not all wheat breads are truly whole wheat.
They're loaded with fillers and enriched flour. In fact, if you look at the ingredients, often times whole wheat and whole grain is not even the first ingredient listed! Enriched flour is a fancy way of saying white flour. White flour has no nutritional benefit, it's all been pulled out. Because of this, it is now a simple carbohydrate and turns to sugar in your body!

So, we wised up, we avoided the wheat bread (or bread products), and now buy whole wheat... ANOTHER MARKETING GIMMICK! Whole wheat can simply mean that somewhere in the list of ingredients, whole wheat is one of them. So, what benefit does the food industry have in deceiving us? PROFIT.   They are getting away with raising the price of these "healthier" alternatives, while still using cheap to produce fillers (Don't get me started on soy! That is a blog or two all of its own!) that are harmful or lack nutrition.

What to look for: Find bread products that say 100% Whole Wheat
Make sure that enriched wheat flour is not in the ingredients. This will guarantee that you are getting the whole wheat bread that we want.

If only it were as simple as having the catchy words match the product...
I'll be blogging in the future on other marketing ploys:
*low fat
*low sodium
* no trans fats
Just to name a few